Salesforce Messaging Pricing
Channel-based licensing with transparent per-user pricing. No hidden fees.
Save up to 22% with annual plan
Essential
Outbound messaging (only) in Salesforce via SMS
$7
$10
per licence
- One way SMS with Sender Id
- Bulk Messaging
- SMS from Campaigns
- SMS from Reports
- SMS from List View
- SMS via Flow
- Basic usage Dashboard
- Opt-in/Opt-out support
- MMS texting
One-time setup & activation: $399
Advanced
1-to-1 multi-channel messaging in Salesforce (SMS & WhatsApp)
$21
$24
per licence
- One to One mini-chat Console
- Advanced dashboard and reports
- Multiple From numbers support
- 1-to-1 WhatsApp inside Salesforce
- All type of WA templates support
- 1-to-1 SMS inside Salesforce
- Preferred fallback channel
- Advanced Opt-in/Opt-out
- Utility Notification window
- Country based routing
- Advanced automation
- Texting from Campaigns
- Related List Bulk sending
- Texting from List Views
- Texting from Reports
- Dynamic Templates
- Converse View
- Bulk Texting
- MMS texting
One-time setup & activation: $599
Professional
1-to-1 messaging in Salesforce via SMS
$11
$14
per licence
- One to One Mini-chat Console
- Advanced dashboard and reports
- Multiple From numbers support
- Two way SMS / MMS messaging
- Advanced Opt-in/Opt-out
- Utility Notification window
- Related List Bulk sending
- Country based routing
- Dynamic Templates
- SMS from Campaigns
- Bulk SMS messaging
- SMS from List Views
- SMS from Reports
- Converse View
- MMS texting
One-time setup & activation: $399
Minimum 10 user licenses required. Accounts below 10 users are subject to an annual base fee.
Add-ons
Enhance your Salesforce SMS and WhatsApp integration with AI automation, Marketing Cloud triggers, Omni-Channel routing, SLA support, and enterprise implementation services.
Enterprise Onboarding
SLA & Priority Support
Group Messaging
Marketing Cloud
AI Capabilities
Omni-channel
Link Tracking
AI Capabilities for Salesforce Messaging
Add AI-powered intelligence directly inside your Salesforce messaging workflows. Automatically summarize conversations, detect sentiment, classify topics, and assist agents in real time — without moving data outside your CRM.
All AI insights are attached to standard Salesforce records, preserving full visibility, compliance, and reporting control.
What’s Included
• Conversation summaries
• Sentiment detection
• Auto-tagging & categorization
• AI-powered routing suggestions
• Supervisor visibility insights
Why It Matters
• Reduce manual review time
• Improve SLA response consistency
• Detect risk early in conversations
• Increase supervisor oversight without extra headcount
Available as an add-on to any messaging license.
Link Shortener & Tracking
Create branded short links and track engagement directly inside Salesforce.
Generate secure short URLs for SMS and WhatsApp messages while monitoring clicks, engagement rates, and campaign performance in real time. All interactions are logged against the related Salesforce record, giving full visibility into customer engagement.
Designed for teams that need measurable messaging performance without relying on third-party tracking tools.
What’s Included
• Generate secure short links for SMS & WhatsApp
• Click tracking per contact
• Real-time engagement metrics
• Branded link support (optional domain)
• Activity logging inside Salesforce
Why It Matters
Without tracking, messaging is invisible.
Link tracking turns outbound communication into measurable engagement data, enabling performance analysis, optimization, and compliance oversight — all inside Salesforce.
Available as an add-on to any messaging license.
Group Messaging (SMS)
Enable structured SMS group conversations directly inside Salesforce.
Send and manage messages to multiple recipients within a single conversation thread, while maintaining visibility, opt-in compliance, and individual response tracking. Designed for teams that need coordinated communication without switching between external tools.
Ideal for internal coordination, field teams, real estate groups, project updates, or controlled customer segments.
What’s Included
• Send SMS to multiple recipients in one structured thread
• Individual reply tracking per participant
• Full message history stored in Salesforce
• Opt-in and opt-out management per contact
• Support for both internal and customer-facing groups
Why It Matters
Many teams coordinate in groups, but compliance and visibility often break down outside Salesforce.
Group Messaging keeps everything centralized, auditable, and compliant, without sacrificing speed.
Available as an add-on to any messaging license.
Salesforce Marketing Cloud Integration
Trigger SMS and WhatsApp messages directly from Salesforce Marketing Cloud Journeys — fully synchronized with your core Salesforce CRM data in real time.
Connect transactional, promotional, and automation-based messaging into one native ecosystem where marketing, sales, and support operate from the same customer record, without external tools or data silos.
What’s Included
• Journey-triggered SMS & WhatsApp sends
• Real-time CRM data sync
• Template-based outbound messaging
• Delivery status tracking inside Salesforce
• Opt-in / opt-out synchronization
Why It Matters
Align marketing and service teams
• Maintain a single customer communication record
• Eliminate external messaging tools
• Improve campaign visibility for RevOps
• Stay compliant with opt-in regulations
Available as an add-on to any messaging license.
Advanced Omni-Channel Routing
Route incoming SMS and WhatsApp conversations automatically using Salesforce Omni-Channel.
Distribute messages based on agent availability, skills, queues, or workload directly inside Salesforce. Conversations are assigned in real time, ensuring the right agent handles the right customer without manual intervention.
Maintain full visibility across teams while keeping routing logic centralized within your existing Salesforce infrastructure.
What’s Included
• Automatic conversation routing
• Queue-based distribution
• Agent presence detection
• Skill-based assignment
• Supervisor visibility into active workloads
Why It Matters
• Reduce response time and SLA breaches
• Balance agent workloads automatically
• Eliminate manual message assignment
• Increase operational efficiency
• Scale support teams without chaos
Available as an add-on to any messaging license.
Dedicated Onboarding & Implementation
Structured, hands-on implementation to ensure ValueText is deployed correctly from day one.
Our onboarding process is led by a dedicated implementation specialist who works directly with your Salesforce admin and business stakeholders. We configure channels, automation rules, routing logic, permissions, and reporting based on your operational model, not generic defaults.
This ensures your messaging workflows align with your internal processes, compliance requirements, and team structure from the start.
What’s Included
•Channel configuration (SMS / WhatsApp)
• Automation & Flow setup
• Omni-Channel routing configuration
• Template migration & approval guidance
• Admin enablement session
• End-user training session
Why It Matters
Messaging inside Salesforce touches multiple teams.
A rushed setup creates long-term inefficiencies.
Available as an add-on to any messaging license.
SLA & Priority Support
Ensure guaranteed response times and priority handling for your messaging infrastructure.
With SLA-backed support, your team receives defined response and resolution time commitments, ensuring business continuity for critical communication workflows. Ideal for customer support teams, regulated industries, and high-volume environments where downtime or delayed assistance directly impacts revenue and customer satisfaction.
Priority routing ensures that technical issues, channel disruptions, or integration concerns are escalated immediately to senior engineers.
What’s Included
• Guaranteed response time commitments
• Priority ticket escalation
• Direct access to senior technical support
• Incident visibility and status tracking
• Proactive monitoring for critical channel issues
Why It Matters
When messaging is customer-facing, support cannot be “best effort.”Enterprise teams need predictable operational reliability.
Available as an add-on to any messaging license.
Messaging is Usage-Based
Message delivery costs are charged on a pay-as-you-go basis.
No bundles. No expiry. Fund your wallet and pay per message sent.
Price Per SMS and WhatsApp messages
USA
Select Country
SMS Outgoing Message
0.0139
Whatsapp Marketing Template
0.03
WhatsApp Utility Template
0.006
WhatsApp Service Template
0.0138
WhatsApp OTP Template
0.0185
WhatsApp Session Message Outgoing
0.005
WhatsApp Session Message Incoming
0
Prices have dropped and updated prices are effective from March 8th, 2024.
#You can send instant messages to 215 countries
*Country flags only for representation
*Single SMS = 160 plain text Characters (160 bytes).
*Single WhatsAapp Message = 1600 Characters or 5MB File .
WhatsApp messages cost calculation
What is Template Message?
WhatsApp Template messages use pre-approved message templates for outbound notifications like delivery alerts and appointment reminders. They can not be used for marketing. You must use a WhatsApp Template Message if more than 24 hours have elapsed since the user last responded to you. Any other type of message will fail. Template messages are 4 types which are Marketing, Utility, OTP and Service templates.
What is Session Message?
WhatsApp Session messages are any messages sent and received in response to a user-initiated message to your application. A messaging
session starts when a user sends your application a message, and lasts for 24 hours from the most recently received message. You can wait for users to message your app, or you can send a Template Message to invite the user to respond. Within the session you can send any type of message content, files or locations.
Frequently Asked Questions
FAQs – Pricing Related
Is a volume discount available for SMS and licenses?
Yes, we have volume discount available, please reach us at: sales@valuetext.io
Does SMS cost change based on the plan?
No, the message cost is the same for all the plans.
Do we need to buy message bundles?
We don’t have an SMS bundle and bundle expiry concept. You can simply load the balance (Automatic payment recharge is also available) into the wallet, and the system will deduct your funds as per your usage.
What is the price of a phone number?
Phone number costs vary from country to country, Please look for the pricing page on our website or contact our support/sales team.
Can I track the message status?
Yes, every message will have an updated message delivery status, cost of the message, and reason for failure.
What is a Sender ID?
A Sender ID is classified as a unique identifier of a message source. Sender ID can either be an “alphanumeric value or a phone number “ which is based on the message receiving country. The maximum length for setting a Sender ID cannot exceed more than Eleven characters and varies based on country
The default Sender ID for the USA is a phone number while an SMS can be sent either from a ValueText Sender ID or a dedicated number, that can be purchased from us.
For India - a custom Sender ID has a limit of 6 characters. However, a mobile number can also be configured as a sender ID.
Countries except for India – have a limitation of 11 Alpha Numeric Characters.
To Configure Inbound Messages, a number has to be purchased from ValueText.
Prices for Sender ID (numbers) vary from Country to Country
