SMS Compliance in Salesforce: Stay Ahead with ValueText’s AI-Driven Solutions

SMS texting in Salesforce offers unmatched engagement, with open rates as high as 98%. However with great power comes great responsibility—SMS compliance is critical to avoid fines, message filtering, or reputational damage. Carriers are enforcing strict regulations, and Salesforce Admins need a reliable solution to navigate this complex landscape. In this guide, we’ll explore the latest SMS compliance rules, how they impact Salesforce users, and how ValueText’s AI-driven features ensure you stay compliant effortlessly.

Why SMS Compliance Matters in Salesforce

Non-compliance with SMS regulations can lead to severe consequences:

• Fines: It can reach up to $1,500 per violation under the TCPA (U.S.).
• Message Filtering: Additionally, carriers like AT&T and T-Mobile block non-compliant messages, with rules requiring 10DLC registration for texting numbers since 2023.
• Customer Trust: Furthermore, ignoring opt-in/out rules (e.g., STOP/START keywords) risks alienating your audience.

For Salesforce users, compliance is even more critical. Specifically, you’re managing large contact lists, automated campaigns, and multi-channel outreach (SMS, WhatsApp). As a result, a single misstep can disrupt your entire communication strategy.

Key SMS Compliance Regulations

Here’s what Salesforce Admins need to know about SMS compliance:

• TCPA (U.S.): Requires express written consent before sending marketing texts. Non-compliance fines start at $500 per message.
• 10DLC Registration: Carriers mandate registering 10-digit numbers for texting to avoid blocking or extra fees (e.g., AT&T, T-Mobile).
• SHAFT Rules: Avoid content related to sex, hate, alcohol, firearms, or tobacco in messages, as flagged by carriers.
• GDPR (EU) & CCPA (California): Ensure opt-in transparency and data privacy, especially for EU or California contacts.
• Opt-Out Mechanisms: Messages must include clear opt-out options (e.g., “Reply STOP to unsubscribe”) and honor them instantly.
• Frequency Limits: Carriers monitor message frequency to prevent spam—over-messaging can lead to filtering.

How to Stay Compliant with SMS in Salesforce

Navigating SMS compliance in Salesforce doesn’t have to be daunting. Here’s how to stay on the right side of regulations:

1. Obtain Consent: Use double opt-in forms (e.g., “Text YES to 12345 to receive updates”) to ensure explicit permission.
2. Register Your Number: Complete 10DLC registration with carriers to avoid message blocking—ValueText automates this process for you.
3. Monitor Content: Avoid SHAFT topics and use AI tools to flag risky content before sending.
4. Automate Opt-Outs: Ensure your SMS app instantly processes opt-out requests and updates contact preferences in Salesforce.
5. Track Frequency: Use analytics to monitor message volume and avoid carrier spam filters.
   
   “Why SMS Compliance Matters in Salesforce”

Why ValueText Excels in SMS Compliance

ValueText is the leading Salesforce-native SMS app for compliance, trusted by businesses in 30+ countries, including Yamaha and Fujifilm. Consequently, here’s why it’s the best choice:

AI-Driven Compliance Monitoring

ValueText’s AI scans messages for SHAFT content, ensures opt-in compliance, and flags potential violations in real-time—Thus, it offers peace of mind that manual checks can’t match.

Seamless 10DLC Registration

ValueText automates 10DLC registration, ensuring your numbers are carrier-approved in just 24 hours. In contrast, some apps that take a week for approvals, ValueText keeps your campaigns on track.

Privacy-First Design

ValueText offers a non-server model—messages go straight to the network provider and are stored only in Salesforce, ensuring GDPR and CCPA compliance. Meanwhile, some competitors store data externally, raising privacy concerns for businesses with strict requirements.

Transparent Pricing

ValueText starts at $5/user/month, with no hidden fees for compliance features or automation. On the other hand, many other apps charge extra for essential features like automation or inbound SMS, making compliance unexpectedly costly.

24/7 Support

ValueText provides free 24/7 support with 1–5-minute response times. Similarly, unlike some competitors with reported cancellation delays or slow support, ValueText ensures you’re never left hanging.

Real-World Impact

A retail client using ValueText avoided $10,000 in TCPA fines by leveraging its AI compliance tools, which flagged and corrected non-compliant campaign content before sending.

Get Compliant with ValueText Today

SMS compliance in Salesforce doesn’t have to be a headache. With ValueText, you get AI-driven tools, seamless carrier registration, and privacy-first messaging—all at an affordable price. Therefore, don’t risk fines or message blocks—stay ahead of regulations with the best Salesforce SMS app.

Book a 30-Minute Demo with ValueText and ensure your SMS campaigns are compliant and effective.

Author : Nikhil — Senior Client Consultant, ValueText

Nikhil leads global marketing and Salesforce integration initiatives for ValueText’s SaaS messaging platform. He writes high-impact blogs, guides new users through onboarding and training, and drives adoption of SMS / WhatsApp automation across industries. Passionate about the crossroads of marketing, technology, and client success.